Lana Korzhuk — Founder & CEO of SIMARA AI

Lana Korzhuk

Founder & CEO · LinkedIn

With 20+ years progressing from senior developer to Chief Operating Officer, Lana brings deep expertise in IT systems, ERP implementation, and operational strategy.

Published · 5 min read
AI ROI, business case & cost justification

How to build the business case for an AI workflow before you build the workflow

How to build the business case for an AI workflow before you build the workflow

The most expensive sentence in an AI project is "we'll work that out once it's built."

It sounds reasonable. The team is keen, the demo looked good, and the awkward questions feel like details. Who checks the output. What happens when the model is wrong. What this costs at real volume. Whether the hours it saves ever turn into money. Then the build finishes, and the details turn out to be the project.

The fix is not a longer meeting. It is writing the decisions down before anyone spends money, in a form a finance director can read and an architect can build from. That document is what the Simara Architecture Studio produces, and it is free.

What an AI automation business case has to answer

A business case for an AI workflow is not a slide with a percentage on it. Before a sensible person signs off a build, four things need to be on paper.

Question What a weak business case says What the Studio makes you write down
Who does what? "AI will handle it" Each task assigned to a model, ordinary software, or a person, with the reason
How does it hang together? A box called "AI" between two arrows Every handoff, and the check that sits between them
What does it cost to run? The build quote The monthly bill for calls, software and remaining staff time, against a ceiling you set
What is it worth? "Saves 40% of time" Time released, cash saved and payback, as separate statements

Most projects skip straight to the build quote because it is the only number that arrives without effort. The other three are where the money goes.

How the Architecture Studio works

You describe one process in plain words. What starts it, what decisions happen along the way, what has to be true at the end. A refund request that arrives by email and needs a support lead's approval. A supplier invoice that has to match an order before it is paid. The kind of thing you could explain to a new hire in ten minutes.

You add what you know about today. Roughly how often it happens, who touches it, how long it takes, what it costs when it goes wrong. Leave blank what you don't know. The Studio does not fill gaps with guesses. A blank stays a blank, and the report says so.

You get a decision pack. A private page and a PDF with the responsibility map, the proposed architecture, the running-cost model and the value case, plus the open questions a real project would have to answer first. Reading a free-text email is model work. Checking that a total matches an order is software work. Approving a refund above a threshold stays with a person, and the pack says why.

A second model reviews it before you see it. Every pack is checked by an independent reviewer for claims that do not hold. If one fails, that draft is marked as failed and nothing is sent. You revise the brief and generate again.

You can revise as your thinking changes. Each revision keeps its own assumptions, so you can see what moved and why.

Who this is for

Operations and finance leaders who have been handed an AI proposal and want an independent view of the running cost and the value claim before approving it. The pack gives you the questions to ask the vendor.

Founders and managing directors of firms with a few hundred people or fewer, where one bad automation project is a real hit. You get an architect's first pass without hiring an architect.

Architects and IT leads who have to turn a vague request into a scoped piece of work. The responsibility map and the handoff diagram are the starting point for the statement of work.

Consultants who want to walk into a client meeting with the decisions already framed. Use the pack as the agenda.

Who this is not for

Teams looking for a chatbot. The Studio is for processes with decisions in them, not for a conversational interface on your documents.

Anyone wanting a build quote. The pack estimates the cost to run, not the cost to build. Build cost depends on your systems and your team, and it comes from a conversation, not a form.

Projects that are already in production. If the thing is built and misbehaving, you need a review of what exists, not a plan for what might.

People who need certainty. Recording a decision is not the same as testing it. The pack lists what is still open. If you want a document with no open questions, you want a document that is lying to you.

What you get, and what it costs

Nothing. The Studio asks for a work email and confirms it before anything is generated. You get one report per email address, revisions included. That limit exists because each pack costs us real money to produce and review, and because one well-described process tells us more than five half-described ones.

If you find yourself wanting a second report, you probably have a second process worth a conversation. Submit it anyway. We read every second brief, and we will get in touch.

Start at simara.ai/architecture-studio.

Frequently asked questions

How long does it take? Describing the process takes about fifteen minutes if you know it well. The pack is generated and reviewed in the background, and you get an email when it is ready.

Does the Studio recommend a specific AI vendor? No. The method treats models, ordinary software and people as three kinds of worker. The report-writing model is separate from whatever model the proposed system would use.

Is my process description confidential? Yes. The pack is private to the verified email address, links expire, and nothing is published. Full details are on our privacy policy.

What if my numbers are rough? Enter them as rough, or leave them blank. The sensitivity table shows what happens if volumes or costs move, which is more honest than a single confident figure.

Can I use the pack to brief a supplier? That is one of the best uses for it. Send them the responsibility map and ask them to argue with it.

See your numbers before you spend a penny

Free, no sign-up: the Workflow Time Savings Calculator converts a repetitive workflow into hours and pounds saved per year.

Try the free Workflow Time Savings Calculator

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